When your team wins the grand final, you tell people. It should be the same when your organisation has a purpose.
At Live Culture Company we emphasise communication as a critical component in ensuring success of a purpose-driven culture. Communication, like a muscle, needs to be exercised regularly to have full effect. This communication needs to happen internally and externally. While seemingly simple, it is something we so often get wrong. In a world where time is money and we have more deliverables and less time, communication is passed over for convenience without considering the consequences. But if we did communicate more influentially, could we achieve more?
We believe the 3 components to great communication are:
If you have these three ingredients you are more likely to inspire people to take action towards your intended goal. People love to be understood and influential communicators demonstrate authenticity by using empathy to connect; engage others by using stories to inspire action; and communicate with confidence to persuade people to believe in the cause.
Our Actor-in-Residence program equips leaders to communicate this way. Regardless of what your purpose is, if you can’t communicate it, no one will buy into it. And in an ever-increasing competitive landscape you can’t afford that.
Contact us to help kick more goals and boost your organisation’s communication capability.